Just as in other businesses, digital commerce doesn’t stand still. It’s not enough to just develop and execute a strong SEO strategy. You must stay on top of fast-moving trends and activities online.
One of the key ways to do that is by regular auditing of your cannabis business’ website. Cannaplanners will review your website, looking for any areas that need updating or upgrading, including:
- Page titles copy, alt text and meta descriptions: Keywords embedded in these areas will build up your SEO ranking power.
- URL development: The URL that your business uses should be built in a way that it is easily found by search engines. Keywords and real search terms commonly used can help do this.
- Duplicate content: Your website will suffer if search engines detect duplicate content. A quick rewrite of that content will help SEO.
- Navigation structure: A simple, consistent and organized navigation structure for your website will ensure that search engines and potential customers can easily navigate to your site.
- SEO Testing: The most robust SEO comes from testing a variety of scenarios for your website that identify the easiest way to increase conversion and stand out among competitors.